FROM THE
UNDERGROUND
TO THE
MAINSTREAM.

We build identity, momentum, and distribution—without losing the truth.

WHAT WE DO FOR ARTISTS

Artist Development

Define your sound, story, and visual identity. Build the foundation before the rollout.

Content Strategy + Production

Cinema-grade visuals paired with platform-native strategy. Hook → Story → CTA for every piece.

Rollout Planning

30-day blueprints from teaser to drop day to post-release. Every phase has a purpose.

Distribution & Network Access

Connect with the right curators, playlists, and communities. Organic reach meets strategic placement.

CULTURE MAKERS

Artists we've helped build identity, momentum, and distribution.

R&B artist Nick Lavelle performing on stage with microphone
ARTIST DEVELOPMENT

NICK LAVELLE

Strategic brand positioning and rollout execution for the next generation of R&B royalty.

Artist Hartwell in creative studio with production equipment
BRAND STRATEGY

HARTWELL

High-level visual narrative and content distribution for maximum cultural impact.

R&B singer performing at cypher event with audience
CONTENT FRANCHISE

R&B CYPHER

The premier platform for vocal talent. Bridging the gap between underground soul and mainstream visibility.

ARTIST TOOLS

Strategy at your fingertips. Execution with Area 51.

AI Rollout Blueprint